January 27th, 2010

Premium Label Omen

Hiroki Nakamura and Diane Pernet @ Visvim AW2010 Presentation by Shoji Fujii, via ASVOF.

Visvim is as premium a label as they could possibly come. The brand dictates itself a long a belief that is essentially Japanese to its very core. Sparing no expense to guarantee that each item is made the best imaginable way possible, It’s a very zen like approach that unfortunately makes for terribly high price tags.

Boots for eight hundred dollars, and a flight jacked for a couple hundred over a thousand. Its no wonder that the tug of war of these two factors give the label its own share of cult like fans, and people who think it’s plainly absurd. I though find myself at the unfortunate predicament of falling under the former.

For the fans, I’m sure you’ve seen that interesting interview of Hiroki Nakamura on Youtube. Yes, the one with the husky chain smoked voice as an interviewer and him looking a bit like he’s had a gram too many of hurry-up.

The trademark voice belongs to Diane Pernet of the highly popular fashion blog, A Shaded View on Fashion. Putting a face to the name, she’s the one pictured above, interviewing Hiroki Nakamura at his ultra top secret A/W 2010 Presentation in Paris.

Other than the photo of him ironically chilling in a sleeping bag and tent, probably lined and made constructed with the most expensive kind of Goretex possible, these, 2 other photos, and an inkling of a write-up are the only one’s you’ll find online of the presentation.

Words like “inspired by an alpine mountain trip” and “wicked hiking boots to the dandyish mountain climbing suit” don’t really provide much to even pretend to imagine. Thankfully though comes the promise of some pending resolve as a new video interview is coming “in the next few days.”

I’ll probably post it, the minute it comes up, that or you can keep an eye on ASVOF, which other than the promise of the interview, provides an interesting insider’s look on the fashion industry in Paris.

And judging by the past stuff Visvim has come up with and the knack for the outrageous of Hiroki Nakamura, it may not be something new, but probably something worth losing a couple hours of sleep over.

3 Comments »

  1. I’m actually quite excited for the outdoors-y theme HN has for FW 10/11 as SS10 has been pretty disappointing from what I’ve seen so far. But then again Visvim’s FW releases has usually been stronger than their SS, except for the 1st year the Packable Nomads came out. That was 06 or 07 if I remember correctly.

    Comment by Jason — January 28, 2010 @ 4:51 pm
  2. Which Spring Summer was the one where they had the lookbook shot in Cuba? I actually liked that most recent SS release just for the overall package, (styling, products, theme) the one with the lattice everything (from Logans to Nomads). But yeah, terribly excited still about what’s coming out.

    You hoping for anything in particular? I’m hoping for more colorways of their 73 7-hole boot. Fingers crossed.

    Comment by M. Lotho — January 28, 2010 @ 7:03 pm
  3. Nope, that was SS09. I’m pretty sure it was SS07,it wasn’t as heavily themed back then, but it was the season where the Nomads had the Nez Perce reflectors at the back. It was the same batch as the Kiefer Mids with the writing on the front heel. And then FW 07-08 came out the Nez Perce Ancestors.

    I’ve been wanting to cop either a packable Bickle or Nomad but I’m not sure how practical it is to wear it locally.The 7 hole boots are nice but same as above, just too hot to wear them. Might consider the Gabo Elk Los and then maybe Mowat/Canoe Mocs in FW.

    BTW, I’m selling a pair of Vis x UNDFTD FBTs and Vis Shamans (in black/non-folk), both sz 8 if you know anybody who’s interested. Not new but good condition. ;)

    Comment by Jason — January 29, 2010 @ 7:30 am

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